Understanding Waco
Invest in What Matters Most
Situated along the Brazos River and I-35, Waco, Texas is conveniently located halfway between Dallas and Austin. Small-yet-booming, Waco has the appeal of a big city without the traffic and crowds. You can get anywhere in Waco in 15 minutes. Waco has experienced exponential growth in competitive job opportunities,
business development and housing options.
The People
Ask anyone who lives here, one of Waco’s biggest assets is its residents. Wacoans are known for being warm, welcoming, supportive, and genuinely good people. We’re a tight-knit, diverse community that loves where we live and deeply cares about making it the best it can be. In this city, you’ll know your mail carrier’s name. You’ll become a regular at a coffee shop. Everybody will feel like your neighbor.
Waco is a Wonderland
Waco offers something for everyone. A true college town, Waco is best known for Baylor University, an R1 status private university with an impressive Big 12 football team and the 2021 NCAA Men’s Basketball National Championship title. The Baylor women’s basketball team has three national titles to its credit as well and the McLennan Community College Baseball team boasts two national titles. With new entertainment venues, local and chain restaurants popping up regularly, a proliferation of public art, and 200+ churches, you’ll find ways to spend your time exactly as you please. There is no shortage of nature between Cameron Park, the Brazos River and Lake Waco. The city is a prime spot for small businesses and the community supports its local vendors.