About Our Market
Invest in What Matters Most
Welcome to Waco, a bustling town in the heart of Texas. Built around the Brazos River, Waco is centrally located between Dallas and Austin, providing easy access to the rest of the Lone Star State. With big-city amenities alongside mom-and-pop shops, Waco is the perfect fit for any business or lifestyle. Here, there’s something for everyone: enjoy the respite of Cameron Park, the largest municipal park in Texas, along with its neighboring zoo. Spend the day learning at museums or historical landmarks, like the Waco Mammoth National Monument. Afterward Dine at one of our flavorful local restaurants or visit beautiful lake Waco for a day of boating, skiing and fishing. Visit the world-renowned Magnolia Market, which attracts hundreds of thousands of visitors each year. Waco is home to several colleges, Baylor University being the largest. With a student population of 20,000, Baylor is the pride of Waco. The university brings the community together with sporting events, annual traditions, philanthropy and more. Not to mention, the cost of living in Waco is relatively low compared to most cities in the United States, we have no doubt that you’ll find home in McLennan County.
The Chip & Jo Effect
In 2014, Waco was changed forever when HGTV aired the first episode of a new renovation series, Fixer Upper. The show’s fan base grew over six seasons, bringing an influx of tourists, along with new businesses and jobs for locals. The show’s stars, Chip and Joanna Gaines, opened the door for a real estate boom in the city, molding Waco into something fresh and enticing. The “modern farmhouse” trend, created largely in part due to Joanna’s styling on Fixer Upper, took over both the renovation and new build markets; not just in Waco, but globally. Design elements including shiplap walls, all-white exteriors and farmhouse fixtures became all the rage. Inspired by this style, many Waco homeowners completed renovations in their own spaces, giving entire neighborhoods a facelift. As Magnolia has expanded into its own television network, the real estate, tourism, and small business industries in Waco have only continued to grow. Before 2015, Waco would see around 300,000 tourists a year. In 2018, over 2.5 million tourists stopped by Waco for a visit. The continued trend of growth in Waco has allowed our team to dive even further into both residential and commercial markets, as property values continue to rise and Waco attracts more and more visitors-turned-residents.
Neighborhoods in Waco
No matter what your needs are, there is a property in Waco for you. With many sought after neighborhoods and school districts, you’ll be able to find a space and community fit for you and your family. If you’re looking for a quick walk to downtown, consider the historic Castle Heights neighborhood. Do you prefer a lake view? The North Lake Waco division is nestled right on the shores of Lake Waco and offers family-friendly outdoor activities. For the suburban feel, further from the center of town, check out one of the surrounding towns – Woodway, Hewitt, Robinson, McGregor, China Spring, and Lorena – all quieter, yet still within 20 minutes of downtown. With great schools, new builds and strong community connections, these cities have plenty of homes at various price points.
A Capacity for Commercial
With an average of over two million visitors per year since 2016, Waco has emerged as a lucrative spot for commercial real estate investments. Whether the occasion is a birthday, bachelorette party, college visit or anniversary trip, first-time visitors are here daily, looking for unique and exciting options and activities. If you’ve been dreaming of starting your own business, the time has never been better to open up shop in Waco.
The numerous burgeoning industrial complexes, 11 industrial and technology parks within 10 miles of downtown, an Amazon Distribution facility and SpaceX are just a few of the reasons that Waco makes sense for new commercial ventures. As of 2022, the Waco Economic Development Board has commitments for 1,000 new jobs from multiple companies planning on making the move to Waco, and home builders have secured 6,000 lots for new homes across all economic ranges. The Waco Chamber of Commerce reports unprecedented growth in membership and inquiries. All signs point to Central Texas.